- Simplicity: Clear crisp communication
- Focus on strategy: Summarise your main elements at the front of the book
- Cut the clutter
- Sum it up: Use information graphics, callout text to help tell your story visually and at a glance
- Speak plainly: Use plain language. Avoid jargon
Choosing two I like, and two I don’t like - was quite the challenge as the reports supplied were for the majority pretty good.
Obviously following on from the check list for a good report some come out above others.
One that stands out is definitely the ADIDAS report - it is simple, focused and clear yet interesting. Fills all the criteria!
PHILLIPS is also nice but could use a little vamping up to make the report more engaging.
Some that I don't believe are that great have some pages that aren't totally horrible. This includes the ACCOR, CHINA TELECOM.
Slowly deciding on what to choose at the moment. Leaning towards the ACCOR report as I feel it has potential. Yet to choose which page to redo for this assessment.
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