Moodboards

Thinking concepts...

Obviously Walt Disney is a very fun and friendly company and they try and portray this in their collateral. Two concepts will both incorporate colour and as much fun as an annual report can have.

FIRST THOUGHTS ON CONCEPT

Still tossing up between colours and sourcing from palettes and making my own range.

However my two different ideas go as follows...

_ Having one with Splashes of colour along with the older images of walt disney and the characters etc

_ Having the other with modern images - studio shots to show the new age and work the text with the images

Both need to incorporate the core values of the company. They are a fun and friendly company.

The logo for Walt Disney is the 'Mickey Mouse - head silhouette'. This is a unique icon and I don't believe you can go wrong using that as an element in the design.

Obviously the report has to reflect the company but it is also an important document and needs not to be too distracting from the facts. To the point as well.

Infographic-wise I think it's going to be a test to create something different and interesting. Sourced examples...

Playing with different shapes to form the graph would be interesting however sometimes the message is lost. I guess it's just a matter of trial and error to see what works best: be it a normal graph or pie chart or something unique.

Spreads-wise it is essential to have a constant grid to create a flow through the information. It is already a difficult document to read for some so the easier the better for both the client and their audience.

I feel after plenty of research it is all about creating a line through the report. A reading line as such...something that leads and continues through the report.